Anyone who reads this blog regularly knows I’ve been on and off dating apps for the best part of 200 years. I’ve tried Tinder, Hinge, Bumble, Feeld, Happ’n, Coffee Meets Bagel, Her, Plenty of Fish, Match.com, eHarmony – and now, Thursday.
In the world of dating apps, Thursday is shaking things up. Rather than be available all day every day (and users developing RSI and dating-app fatigue in the process), Thursday only allows users to access the app one day a week.
Supposedly, Thursday is the day for dates. I imagine a lot of thought went into deciding on which day the app should open. Thursday really does seem like a great day. Monday to Wednesday, we’re cracking on with work, heads down. Friday we’re tying up the week and focusing on the weekend. Saturday we’re out and about, with pre-made plans. Sunday we’re on our phones but either out having a roast and a walk or too tired to chat with new people. Thursday is the right side of Wednesday and the weekend is within reach.
The concept is that people open the app on Thursday, see local singles, like them as needed and then chat with matches – with a view to either meet up that evening or exchange numbers. And here’s the good bit: at the end of the day, all matches are wiped. Didn’t get their number or arrange a date? Clearly, it wasn’t meant to be.
I love the premise. But there are many things I don’t like about the app, sadly (even though I really, really want to).
The UX isn’t great. The design seems to be intentionally retro, but it feels old fashioned and clunky to me. When messaging someone, there’s not much space to read the previous messages as the text box at the bottom takes up a lot of space.
My biggest issue with the app is the location services. The app promises, at the bottom of the screen showing a map of your local area, that “Exact location never revealed”. This is true in terms of the app not giving out your address, but if you zoom in and you know the local area, you could absolutely work out which road someone lives on. When I spoke to friends about this feature, we were all in agreement: Big Problem.
Naturally, a dating app is only as good as its users and maybe I’d have more luck in London but I tried it in my home town (dire, as expected) and also in Brighton (a vibrant city in South East England). Also pretty dire.
So for now, I’m deleting the app. Maybe it’ll be better in a few months or a year when it’s expanded into other cities or when more people have heard of it. But until Thursday’s developers sort out the GPS tracking, I’ll stick with other dating apps.
Featured photo credit to Thursday dating app. All other screenshots from my profile on Thursday.